

Championship Culture Shows Up in the Small Things

A photo of Oregon’s locker room after their win over Iowa started circulating online this week.
It was spotless.
Not a towel out of place.
Spick and span, and it spoke to me.
Success is built in the small details.
You wonder why Oregon is great? It’s because their program focuses on the details that most people overlook.
Culture isn’t what you say.
It’s what you do, especially when no one’s watching.
Culture is built by what you intentionally create or unintentionally allow.
Dan Lanning has created a standard where excellence is expected.
Excellence isn’t just about how you perform on game day, it’s about how you carry yourself every day.
Oregon came into Iowa City, beat the Hawkeyes on a game-winning drive, and then left the locker room looking like they were never there.
That’s what championship culture looks like.
Greatness isn’t random.
It’s the result of doing small things with great detail.
Because how you do some things is how you do all things.




